Cómo iniciar una agencia de publicidad 1-2-3

El miércoles, 16 de marzo de 2011 publicidad y marketing pueden ser un campo lucrativo para consultores. Para iniciar una agencia de publicidad rentable y tener éxito en este campo competitivo, es necesario poder interactuar con personas y trabajar con las empresas.

Por supuesto, es necesario saber cómo funciona la publicidad, pero también debe comprender a cada cliente y su mercado a fin de ayudarles a lograr sus metas.

Referencias y un historial son importantes, así que construir un resumen de la experiencia de trabajo y los logros. Si su currículo está limitada, a promover eventos de caridad y recaudadores de fondos en su comunidad. Estas actividades pueden ayudarle demostrar sus habilidades en comercialización, lograr que "los clientes" a la ley y ayudar a las organizaciones a alcanzar un cierto nivel de "beneficio".

Si desea saber cómo iniciar una agencia de publicidad - y ganar dinero haciendo, esta guía le mostrará cómo. Expertos de Eugene de Hameroff ha roto este sistema de puesta en marcha en segmentos de 28 fácil de implementar. Más: cómo iniciar una agencia de publicidad

Lista de comprobación para la puesta en marcha de negocios | Préstamos comerciales y CreditLabels: publicidad de negocio, cómo iniciar un negocio de marketing, cómo iniciar una agencia de publicidad, comenzando una agencia de publicidad

publicado por Noticias @ 6:17 AM

¿Por qué creatividad Y Blogging son un partido realizado en el cielo

The aim of this article is to help you (and me) understand how our time in the blogosphere helps us access our creativity and fine tune our creative gifts. It’s also aimed at inspiring you to keep going, to keep reaching for those things you set out to achieve, and to remind you why it’s worth it.

When we start out as bloggers, we may have many reasons for doing so, but did you ever stop to consider that among the primary reasons is finding your unique form of creativity and expressing your creative genius? For many of us, this probably doesn’t cross our minds, however, blogging is a brilliant vehicle for finding this stuff out.

So, here we are, setting out to make our mark in the world of blogging. How do we start? Where do we start? To the best of my knowledge, Yaro always says to write about whatever you really like, whatever floats your boat.

That sets the scene for our first act of creativity. When we find the thing that makes us tick, we find our authentic voice or our “element”. This is one of the greatest gifts we can ever give ourselves in life.

Our element, or our unique form of creativity, defines who we are. This gives us a level of self-awareness and self-assurance that most of the world is lacking because they’ve never gone looking for it. Being in touch with our truth or our authenticity is so powerful because in many ways, we’re unshakable in this place. It’s a place of inner knowing where we feel sure about who we are and what we’re doing. As bloggers, we have to find it, our success or failure depends on it. Who ever imagined blogging could give us this gift of finding our own creative genius? Brilliant!

As many of us may have experienced, there can be a few false starts along the way. Rock star blogger, Alborz Fallah, stumbled along scribbling about a few different things until he hit upon the thing that launched him with significant impact into the blogosphere. That’s all part of finding out who we are and fine tuning our creative gifts. If we knew exactly what we were doing to begin with, there would be no lessons to be learned, and no joy in finding our inner genius.

So, we’ve rattled around for a while and slowly but surely uncovered whatever it is that makes us tick, then we begin to share our wisdom. This in itself is a very powerful act of creativity and the benefits of doing so are almost immeasurable. To name a few of the big ones, in expressing our creativity, we find our tribe and we find our place within that tribe, and we may even find our gifts of leadership in creating our own tribe. When we blog, we share our wisdom/creativity. When we blog, we find our tribe and our place in our tribe, or we create our own.

When we express our creativity, we literally send out signals to the rest of the world about who we are, and other people who share similar interests and vibe about the same things will be drawn to you and your creative expression. Then the power of one becomes the power of many, and this opens the floodgates for even greater connection, communication and creativity within the group. Our creativity is the thing that builds our tribe or connects us with an already established tribe and helps us find our place in the world.

An extraordinary thing about blogging is that we generally become the Creator of a tribe. Yes, that’s right, Creator, with  a capital “C”! Blogging is a highly creative act, and in doing so, we literally become creators, in myriad ways. It’s possible that whatever your unique creative expression is doesn’t have a defined group of people gathered to connect, communicate and co-create about this “thing” yet. By finding your authentic form of creativity and sharing this with others, you may become a leader for a group the world doesn’t even know it is missing. That’s one of the hallmarks of creativity, bringing to the world things it doesn’t even know it’s missing.

How about that? Now we’ve stumbled upon leadership amongst the many brilliant reasons to pursue blogging. Leaders are inspiring and highly creative individuals, that’s what makes them leaders, and that brings us to our next ramble.

When we find our unique form of creativity, and share our wisdom within an established tribe, or create our own tribe, we inspire others to do the same. By showing others what is possible through our own actions, we make it real for them. I generally like to think of inspiration as an inside job, that it comes from within. But there are always exceptions and it can also come from others. We’re inspired when we see others reach the goals they set for themselves. Inspiration comes from seeing another person expressing their creativity (in whatever form that may be) and reminds us that we have those same creative abilities. If they can do it, we can do it.

Two great examples of this in my life are Gideon Shalwick and Kerwin Rae. I’ve thanked both these men in my book for showing me by their own example, that if I say I’m going to do something, then act on it, my dreams are within reach. I know this is possible because I met Kerwin and Gideon when they were audience members in seminars and conferences that I was kicking around in a few years ago. Both of them have gone onto create their own vibrant and animated tribes, become leaders in their area of expertise, and create extraordinary businesses that give them the kind of life style they intended for themselves and their loved ones.

This seems like a stupid title, given that I’m in the process of writing words, but bear with me! Sir Ken Robinson is recognized as a world renowned expert on creativity, I’m a ridiculously massive fan of his work. He says, “creativity involves doing something, it’s a process, not an event.” Both of these men were similar to me when we first met, with big dreams and strong self-awareness. But they also had an unshakable focus on creating the lives they wanted. Both of them showed me by example that following your dreams and making them a reality is a completely reasonable thing to expect from life if you follow through with action. They did it, then why can’t I? Of course I can! If they did it, so can I.

There was no major difference between our creative abilities then, and there isn’t now. We’re all born highly creative, and we share an equal portion of creative power, but we need to be able to tap into our “element” and do the work, and it’s going to be a lot of “work”. But if we’re in our element/zone, it never feels like something we do begrudgingly, we love it and couldn’t think of anything we’d rather do. (Now I’m getting a bit off topic, but Dr.Mani wrote a great article for Entrepreneur’s Journey on this last week.)

The only difference in Kerwin and Gideon was they found their “element” sooner, shared their wisdom, and created their tribes whilst I was still kicking around figuring it out. It sure made me snap to attention when I saw how they had accomplished the things we had talked about a few years previously. I realized, I’d better stop tire kicking and do something if I want results! These are perfect examples of inspiration from others who have expressed their creativity and made stuff happen in their lives.

As most of us know, Gideon found his unique form of creative expression through blogging. (Rock on Rapid Video Blogging;) This has made it possible for him continue to express his creativity on even greater levels as the influence of his work extends further into the world.

Another bonus of expressing our creativity and becoming an inspirational leader is that we have incredible power to incite action and create movements! Who wouldn’t love to be known for inciting action and creating movements? Those things are cool!

Just look at the example cited above about Kerwin and Gideon. These guys didn’t just inspire me to get off my behind, they incited me to take action and begin creating my own movement. In their businesses they incite action in the lives of those who are drawn to engage in the activity of their tribe. Gideon and Kerwin create movements in the way their tribes are collectively engaged in activities that are designed by the tribe and the leader to take them to a place they collectively want to go. That is an intensely powerful form of creativity in action and it gets me freakin’ exciiiiiiiiited!!!!

In blogging, we can see clearly how this plays out for us. When we find our unique form of creativity and express it, we join or attract a tribe. We may have to spend some time finding whatever it is that makes us tick and also connects us with others.

The more authentically we express our creativity, the stronger our influence in our group and the more opportunities we get to express this creativity.

The more we finely tune our unique form of creativity and build upon our wealth of self-knowledge and experience, we naturally find ourselves in a position of leadership. Our Leadership role means we can inspire others to express their unique form of creativity, and incite them to take action, and if we do this on a large scale, then we have created a movement!

Yaro is doing this right now with the changes he’s making to Entrepreneur’s Journey. He’s created a strong group with shared goals (entrepreneurship, blogging and internet marketing) and we collectively take action to reach those goals. By allowing myself and other writers on his blog, he’s taken on another level of leadership where he creates a space for others to express their creativity. Big ups to Yaro for taking it to another level and stepping into Inspirational Leadership on a whole new platform! As creators, it can be very difficult to let go of your creation and allow it transform into a new expression of creativity.

If we can’t let this happen, there’s always going to be a limit to how much our creative expression can grow, because part of being a creative genius is inspiring others to express their creativity. If we refuse to share our creative gifts through Inspirational Leadership, our creative ability can be stunted and weaken it’s power to influence others. Sure, we might still experience some level of creative satisfaction, but we’ll get nowhere near expressing our true creative potential, which always wants to go further and to take it to the next level.

So, how cool is that? Finding your creative genius, expressing your creative genius, awakening your leadership potential, inspiring others, inciting action and creating movements. And all this can come from blogging! Was this something clearly laid out in your list of “why I’m going to be an amazing blogger?” Possibly not, but it’s worth adding now if it isn’t there already. And please note, the first thing on the list, the foundation for the whole equation is in your unique form of creative expression. None of the rest happens without knowing who you are and what your unique form of creative genius is.

Many of you will have completed my creative character survey to find out where your creative gifts lie. I’ve done some more work on it since the initial launch. Now when you find out an aspect of your creative character in the results, it also tells you how this plays out in your life and what kind of roles are suited to this creative element. This is a work in progress, as I’m constantly learning new things to add to the survey results! For those who might be curious, you can do so by clicking here: Your Creative Success Quiz.

Many thanks for reading this article, please leave any comments at the end as I’d love to hear any insights you may have about your own experiences.

Cheers, Neroli.

Neroli Makim is an internationally acclaimed artist, author and speaker on Creativity and its relationship to personal fulfillment and professional success. She educates people about Creativity, what it is, why it’s important and how to access it within themselves. For more information, visit http://www.yourcreativesuccess.com/.

El lenguaje secreto de su genio creativo

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Well, actually, if you’ve read any of my other posts, you are probably aware of the secret! Today, we’re going to learn more about this language however, and hopefully become more fluent in it as we gain a greater understanding of how it works. We’re looking at play, and it’s connection to creativity, because play is the language in which our creative genius speaks most fluently to us.

Many of you have completed my play personality/creative character survey and know which kind of play personality you inhabit the most, so we’re going to investigate how these play personalities connect you to your creativity. I’ve trumpeted away about how play holds the keys to how we access our individual form of creative expression, but I’ve never spent an entire article going into depth on why this is so and how it really does this. Last week, I was directed by a friend to an interesting article about play and creativity, in particular the link between our childhood play and creativity.

This post was written by a man named Gabor George Burt, funnily enough, I’ve never encountered his work on creativity. But when I researched him, I found this; “Gabor George Burt is an internationally recognized expert on strategy, innovation, creativity and business development. A leading proponent of Value Innovation and Blue Ocean Strategy for over a decade, Gabor has also gained recognition as a thought-leader on the creative perspective of Defying Conventional Wisdom.” Goodness, that’s quite a cool phrase, “a thought-leader on the creative perspective of Defying Conventional Wisdom.”

More importantly however, this man seems to have connected similar dots as far as play and creativity are concerned. An interesting thing about this is, Gabor doesn’t go into detail about how the play and creativity connection works, he’s promised to do so in his next post. So, brace yourselves dear readers, we’re about launch! AND, I’m going to be bouncing back over to Gabor’s take on this same subject and sharing with you the link, so we can compare notes and see what new insights can surface.

Remember from a previous post, that in order to access and express creativity and innovation, we need freedom and autonomy. Play is integral to the creative process because, as Dr. Stuart Brown states, the essence of play is freedom. Dr. Stuart Brown is the world authority on play behavior in humans and he has described 7 fundamental elements that characterize authentic play. We’re going to look at the 7 elements, so we can see clearly that these elements are deeply ingrained in the creative process. I’ll be quoting Dr. Brown then adding my own commentary about how this connects with creativity at the end of each element.

1. “Play is apparently purposeless, done for it’s own sake. It doesn’t help in getting money or food, it doesn’t have a (recognized) survival value.” I added the word ‘recognized’ into Dr. Brown’s quote, I’ll come back to that later. Now, why is purposelessness (that’s a very hard word to say, physical challenge – try repeating it three times) so important to our creative process?

Purposeless play is connected to improvisational potential. I’ve mentioned that in order to think creatively, we need to be able to think holistically, to use our ability to take as many disparate themes and concepts as possible and draw insights from them. This is what happens in purposeless play. Because of the inherently purposeless nature of authentic play, we naturally slip into a holistic mind set. If you look back at my articles on different techniques to access creativity, you will find a lot of the techniques are designed to get you to engage in “purposeless play” or to shift your thinking process to holistic rather than linear.

The biggest hindrance to accessing our creative or holistic thinking ability is to be intently focused on getting some outcome, figuring something out, or under stress and pressure to produce a result. This is the opposite of purposeless play, and we become locked in narrow, linear thinking. Purposeless play does not and cannot happen by consciously thinking about it! We have to literally be playing, just for the fun of it, and allow it to happen naturally, to become absorbed in our playful activity.

We could begin the play activity with the intention of gathering some insights about a problem we’re working on, but consciously thinking about the problem has to be left at the doorway to play in order for us to access the kind of thinking needed to find our answers. So, that’s the first major connection between play and accessing our creativity, let’s move on.

2. “Play is voluntary, not obligatory or a required duty.” Put another way, freedom and autonomy are vital to the creative process. This is something we’ve covered at length in previous articles. Basically, both play and creativity don’t exist without freedom and autonomy. So if we’re playing authentically, we’re in a very fertile creative space, because we’re engaged in something that is completely voluntary. We cannot be forced to play and we cannot be forced to be creative, by ourselves or anyone else. The very act of someone imposing their will or any kind of restraint (including our own self inflicted restraints) on us immediately closes down our ability to play authentically or think holistically/creatively.

You will hear me consistently reiterate that we need to allow the play and creative process to happen naturally, because it MUST, it’s the only way it works. It can’t be contrived or forced. We are naturally playful and creative beings, we’re born like this. When we were kids, we just did it, and we still do if we let ourselves, we inherently know how to be playful and creative.

3. “Play = Inherent attraction, it’s fun and it makes us feel good. Play is exciting and it’s a cure for boredom.” Dr. Brown says that nothing lights up the brain like play, referring to the increased neural connections being made when we’re engaged in playing. The experience of fun and excitement in play puts us in a heightened state mental and physical arousal (increased neural connections), which increases our creative thinking.

Visualize the massive influx of neural connections taking place in the brain during play, then translate that to our ability to take abstract themes and concepts and connect them to come up with creative and innovative solutions to problems. It’s a weird thing to comprehend, but literally, the more neural connections we generate through play, the more we’re able to make the connections needed for creative and innovative thinking.

4. “Play gives us a sense of freedom from time, when we’re fully engaged in play, we lose track of time.” Ha! There it is again, the “F” word! In relation to play and creativity, it just keeps coming up again and again doesn’t it? Most of us experience time as a very linear, sequential process. Remember what we’ve said about linear and sequential processes as far as creativity is concerned? Linear and sequential sucks when it comes to creativity! Certainly, we love process, as aforementioned, creativity is a process, not an event. But the creative process thrives on a multilevel, holistic and even cyclical approach.

Linear and sequential constraints of time totally mess with play and creativity, if we allow these constraints to dictate our creative brainstorming. This is, understandably, a big issue we all face. We live in a world where we are constantly under time constraints, and we have to deal with that, but we can and do, every day. The trick is to ensure you give yourself the time out needed in any given moment or day to recharge and refresh your creative batteries. Ensure that when you do give yourself this time out, you do whatever you need to get into a play state where you become totally absorbed and don’t clock watch. Of course, sometimes it isn’t possible to leap away from your work and immerse yourself in play, but I do this whenever I can if the need arises.

Two paragraphs ago, I lay on the couch for 15 minutes as I was hit with a wave of tiredness after being up very early for an interview. I have to be relaxed, awake and alert to make the mental connections needed to write this article on play and creativity. If I find myself losing this state, I go outside and talk to my chickens, move my body physically, or lie down (you may remember the creativity enhancing technique called “lying down on the job,” I was quite animated in my joy at finding scientific proof that it improved creative thinking!).

All of these things are a combination of play and relaxation for me, and they shift my mind temporarily from a single pointed focus and let it slip into a kind of soft focus that’s characteristic for me when I’m thinking holistically. Even lying down is a form of play, as my mind is allowed to wander off on it’s own little tangents like a curious child and I give myself permission to let it forget about what I’ve been focusing on. If I allow myself to lose track of time briefly through play to recharge myself for creative thinking and writing, I know my work will improve as a result. Again, many of the techniques given in previous articles are designed to absorb the person in a way that they will lose track of time, ie, shift out of their sequential and linear thinking process.

5. “Play gives us a diminished consciousness of self. We stop thinking or caring about what others think. We are fully in the moment, in flow, or the zone.” Having a diminished consciousness of self is a massive part of being successful with our creative and innovative thinking. Researchers have done studies proving that people will knowingly give incorrect responses to questions if they think being right will set them apart from the group or make them appear different. What’s this got to do with creativity and play? It has a lot to do with a diminished consciousness of self and caring what others think.

If we, as humans are so wired to be concerned about fitting into a group that we will knowingly give incorrect answers just to ensure we belong, then finding a way to trip this hard-wiring is vital to our creative abilities. We can (and will) stifle our creative insights if we’re concerned what others might say or think about them, or in other words, if we’re sensitive to external judgment or criticism (and we are). Play is our trip wire, as Dr. Brown has stated, in authentic play, we stop caring about what others think, and we lose our sense of self-consciousness.

Ask any creative, if they’re concerned about what someone thinks of their work, how badly does it mess with their creative process? Ask yourself this same question in relation to anything you’re working on, if you care too much about what others think, does it diminish your ability to do it well? Being able to immerse our selves deeply in any activity so that external influence or approval doesn’t interfere with our creative process is vital to our success. It’s through play that we can find the path to this lack of self-consciousness. After all, we’re just playing right? It’s no big deal, it’s a game and we don’t place the same expectations on ourselves when we’re playing, and neither do others. Play gives us the “out” we need to shake off the expectations of ourselves and other people, and open up to our creative potential.

6. “Play allows for improvisational potential. We aren’t locked into rigid ways of thinking or doing things. We are open to serendipity or chance…we stumble upon new behaviors, thoughts, strategies, movements, or ways of being. We see things in a different way and have fresh insights…You never know what’s going to happen when you play.” I mentioned at the beginning that purposeless play was connected to improvisational potential. We’ll look at this some more, as well as just how integral improvisational potential is to our creative process.

Obviously, our ability to improvise is an essential part of creativity and innovation. Improvisation is what takes us from a known to an unknown path. Improvisation is how we make a map to navigate unchartered territory. When we play, we allow ourselves to go off on tangents, to entertain unusual ideas or methods, and we allow ourselves to slip between what we know (or think we know) and the unknown. The same thing happens in our creative process. Both play and creativity require improvisational potential in order to flourish. Without it, the game stops, and so does the creative process.

Play is an important ally for accessing our creativity and improvisational potential because in a play state, we’re more open to it. The purposeless element of play allows us to recognize and respond to the things that might normally slip by unnoticed or unexplored if we were purely focused on an outcome. Through purposeless play, we let ourselves pick up seemingly random elements, and improvisation is the skill we use to makes sense of these elements. We then engage our creativity to express the discoveries of our improvisational play.

7. “Play involves continuation desire, we want to keep doing it, the pleasure of the experience drives this desire.” This aspect of play relates to fine tuning our creative gifts more than anything else. Continuation desire helps us achieve mastery, which is an innate human psychological need. I’ve mentioned previously that humans have three innate psychological needs. Dan Pink discusses them in his book “Drive.” Just to recap, these three needs are Autonomy, Mastery and Purpose. Continuation desire is connected to fulfilling our need for mastery. I read that anyone who has achieved mastery has spent at least 10,000 hours practicing. I don’t think we’re going to achieve mastery in anything if it requires that much practice, unless we really love doing it. And what was that about play? Oh! Wow! We want to keep doing it and the pleasure of the experience drives this desire? Cool!

This last aspect of play in relation to our creativity really leads into another whole world of exploration, and that is Sir Ken Robinson’s work on finding our element. I spoke with Sir Ken’s co-author, Lou Aronica this morning about certain aspects of finding my element. (I’m busting to find out if Lou quotes me in Ken’s next book on “The Element” Basically, one of the things that quantifies finding my element for me is I want to keep coming back to it again and again. In other words, there is a strong continuation desire in my element; my element, which is my unique form of creative expression, is also a form of play for me. I would never put in the hours I do if I didn’t love what I am doing, my creative expression has to be a form of play for me in order to achieve any degree of mastery. And I’m pretty sure this is the same for anyone who has accomplished any level of mastery in their lives.

I’m going to have to leave it there, I honestly cannot drag you all into another world of Sir Ken Robinson and The Element, I’ve gone way over my preferred word count as it is. I truly hope the long read has been worth it, and it’s very clear to those who wanted to know, just how play is integral to our creative process, and how your preferred style of play shifts you into the alternate space you need to be in to access your creativity.

As you know, I’ve been working some more on my play personality/creative character survey. My aim is to make this an incredible resource of information about how to find your unique blend of play and creativity, and how you access these gifts. Like any creation, it’s constantly evolving, and I am loving the process. Next week, I am going to explain how each of the individual play personalities and certain activities and techniques cause the mental and emotional shift needed to access your creativity. Thanks so much for reading, and please leave any comments you have at the end of the article, I love hearing about other people’s creative insights and process.

Cheers, Neroli.

Neroli Makim is an internationally acclaimed artist, author and speaker on Creativity and its relationship to personal fulfillment and professional success. She educates people about Creativity, what it is, why it’s important and how to access it within themselves. For more information, visit http://www.yourcreativesuccess.com/.

Una guía paso a paso sobre cómo crear un sitio Web rentable contenido de nicho

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In my first post titled, Why Leave A Six Figure Corporate Job For Internet Entrepreneurship?, I provided a brief background on who I am, what I do, why I know what I know and so forth. In my next two posts, I discussed just one of the several gigs mentioned in the initial post, which discussed how I started, grew and sold an e-commerce business for $250,000.

In this post, I will discuss how to build a profitable niche website from scratch. I love this topic because anyone can do it in any subject or niche. No matter what you are involved with today, you can easily establish a niche website to add yet another passive stream of income to your portfolio and further diversify your risk across several income baskets. I hope you find it helpful in your own entrepreneur’s journey.

Niche content sites, as I call them, are static websites that are rich in content that are well optimized so that they attract heavy natural or organic search engine traffic for free. The traffic is then converted into revenue through several possible monetization methods.

Niche websites are targeted, or focused on one particular subject matter, often that in which the author has experience, expertise, knowledge or interest in learning and developing.

The business model is simple. Build a website that has a ton of quality content, optimize it well, and implement several monetization methods that you can financially benefit from. What are those methods?

I don’t intend to go into detail on each possible monetization method. I will do this in a later post in a more practical manner. As a brief overview however, consider the following few ways to make money from a niche content website once it is developed and attracting a decent level of recurring traffic:

Contextual advertisements such as Kontera, Chitika and Google Adsense Private advertisements by advertising other vendors / businessesReferral or lead generation – you pass on qualified visitors to your business partnersAffiliate marketing – you promote products and services owned by othersSales of digital products such as eBooks, DVDs and audioAutomated memberships / subscriptions through a newsletter or password protected area

This is not a comprehensive list by any means, rather some introductory ideas on how you can potentially monetize (or make money from) a website or blog.

It doesn’t take much to create a niche content website. Some of your time and a couple hundred bucks (over estimate) will usually get you there.
To be successful however, you must take your time and conduct the necessary due diligence up-front when selecting a topic or niche. This initial step often makes or breaks people who attempt to make money from this business model.

Why? Because many new entrepreneurs want to jump into the game quickly, often wanting to sell what they think is the best thing on earth. They may be passionate about the topic they have in mind, but they often forget that in order to be successful selling something (in this case information), you need to sell what the market wants and demands, NOT what YOU want to sell.

With that said, a good topic with market demand, your willingness to invest your time and a handful of online tools such as a domain name (URL), a hosting package where you host your website for the world to see, and a website building platform (such as WordPress or Adobe Dreamweaver) are sufficient to get started.

There are some turn-key solutions available today that I discuss heavily on my blog which have dropped all barriers to entry. A 16 or a 60 year old can get online just as easily and have a website up in a jiffy. Absolutely no HTML or programming skills are required, although learning the basics can give you a marginal advantage over your competition.

Below are the steps to create a niche website in order of occurrence. The list below is a mere introduction to each step. I plan on talking about these in detail in the future.

As I mentioned, this is one of the most important steps in the process which often make or break a niche website’s success. But what is that right topic for your niche website? It is a topic that has a significant enough demand, or search volume, yet not as many competitors, or search results.

How do you find such topics? The Google Adword Keyword Tool is one free resource you can use to guestimate the search volume generated by various keywords within a topic. Simply type in any word relevant to the niche you are contemplating and hit enter or click the relevant button to generate results. The results will show you various attributes, including monthly local and global search volume for various relevant keywords.

Remember that what you will see is only Google’s data. I usually multiply the search demand by 3 to account for the other two big engines Bing and Yahoo, as well as the several other smaller ones in the online space.

To get a sense for the supply, or number of competitors, take a few of the keywords obtained from the exercise above and plug them into the Google search bar in “brackets”. The number of results you see on the top left is the number of websites on the internet competing for that keyword / key phrase. Do a simple ratio of keyword supply and demand and you will be able to rank keywords and topics in order of most favorable to least.

Many go wrong right about when they have found a topic with a high demand to supply ratio. Why? Because they feel this is the be-all end-all of the prep work. However, this is just the beginning of your research stages. I highly recommend researching this topic further to see whether actual demand for products and services pertaining to your topic exist.

Here is an example. Spirituality and religion is one of the most demanded and supplied topics online, probably only next to sex, money and weight loss. Try typing “god” in Google’s search bar. You will see close to a billion results. But how many sponsored ads do you see on the top or right hand side of the screen? Maybe a couple at most.

This tells you that vendors are not spending money to highlight products and services in this niche, at least from an advertising perspective. So if your website’s goal is to generate income from Google Adsense, you can forget about this topic right about now.

Some other avenues to scour to ensure there is true monetization potential of your topic:

Amazon’s bookstore and regular online store (Are there books and guides being sold in your niche? If so are they generating heavy user reviews or are they duds that are simply sitting on the bookshelf?)ClickBank marketplace (Same as Amazon. Are there products relevant to your niche? Are they active?)Ebay auctions (Is activity level high?)CraigslistBlogs and Forums – only those that are receiving heavy traffic (What are the popular topics of discussion? What do folks need help with? Can you address the need?)Existing magazines and journals (i.e. Men’s Health)Existing major websites online that are going to be your competitorTake clues from traditional media such as Television and Radio (What’s hopping and popping these days?)

What are you looking for exactly? You are looking for products, services and advertisements that fit your contemplated niche or website topic. These represent the flow of money that people exchange to deliver and receive items and services of value in your niche.

Once you are settled on a topic you need to start narrowing in on the keywords that you will use to build your website. Why? Because search engines like keywords.

How do search engines work? Web surfers type in key words and phrases, and Google goes out to scour the world and provide you with links that contain those words and phrases, ranked in order of most relevant to least.

The entire internet is one big game of keywords and phrases. If you want to be found online, you want to ensure that your website contains keywords and phrases, which web surfers are searching with. Use the Google Keyword Tool mentioned above to determine this.

The disadvantage in using free tools like Google is that the process is very much manual, cumbersome and tedious. Not to mention that you have to search for keyword supply and demand separately. Depending on the size of your website (the bigger the better in my opinion), this activity alone can take you hours, days, weeks and can bore you to death.

There are more automated tools available online that streamline the process relatively easily. These tools not only give you the best keywords in terms of demand within your niche, but they also tell you the supply and profitability ratio. You can read more about the tools I use here.

After you have collected a set of profitable keywords to target when you build your website, the next most critical step in the sequence is to plan your website’s architectural structure or blueprint. This is another step where many go wrong because they don’t know about it and therefore don’t execute it. Many simply jump into content creation and start building their website with no rhyme or reason.

Just like an architectural blueprint matters when building a home, a site structure matters when building a website. Why? Because the various web pages within your website each serve a purpose and can help each other gain higher search engine rankings if interlinked correctly.

Website blueprint is a topic that can be talked about quite extensively on its own to answer the questions why do it and how exactly to properly plan and build a website. I plan on discussing this in depth in the near future.

For now, think about your website as a pyramid, where the pointed tip (top) is your home page and all underlying pages make up the base. Now there is a big space between the top and the bottom, so what goes in the middle? What goes on the bottom? How deep should the pyramid be? Answers to all those questions will be provided in future discussions either here or on my blog.

Building the website is actually the easiest part of the process in my opinion. It is however the most time consuming.

If you have done your research well, have gathered the right set of keywords to target and have laid those keywords out in a sound website blueprint, executing on the website can be done relatively easy.

This discussion assumes that you are familiar with basic search engine optimization. If you are not, I highly recommend you visit my blog and familiarize yourself with what SEO is and come back here to resume this post.

Building your website entails just a handful of steps. Using any HTML editor, open up a blank HTML file, start typing out your keyword optimized content, add the bells and whistles such as pictures, files, etc, include the proper links to other websites and webpages within your website and you’re done. Rinse and repeat the process for the rest of your webpages and you have yourself a website.

That doesn’t sound like anything extraordinary, so what are we doing so different when building a niche content website? The answer is the keywords we use, the way we use them in each webpage, as well as the linking and interlinking we do within each web page is done in a very specific manner consistent with the niche content site model.

When building a niche content website, each webpage is targeted for one main keyword. This means the webpage is all about that one main keyword, which is used in a specific way in each of the page’s meta tags, headings, and anchor links. Each webpage also has four additional supplemental keywords (totaling five keywords) which are sprinkled within the content of the webpage.

Specific instructions on page creation is also a topic that can be talked about for days. I will be breaking this topic down into several sub-topics that go into the step-by-step detail in the near future. This is probably the most important step in the entire process. Well optimized webpages equates to a well optimized website, which is guaranteed to attract free, organic search engine traffic growth over time.

Many skip this step amidst the anxiety of getting their website up and running on the internet. Truth is nobody likes a lemon. There are varying opinions on whether or not search engines penalize websites with stale or broken links. Frankly, I do not care.

If I am to put out a product on the World Wide Web for the WORLD to see, I want to ensure the product is of the highest quality and reliability. The little bit of additional effort you put up- front today can yield heavy dividends down the road. Remember, no one knows what and how search engines think. So do the best you can to provide a high quality product.

Take some time and search your website for missing images, broken links and convoluted HTML code. There are several free resources online that will help you do this. Just type in “broken links checker” or “HTML code validation” in a search engine and play around with the resources.

There is more than enough garbage on the Internet. Please avoid contributing more to the pile.

Although search engines will eventually pick up a highly optimized website, why not expedite the process if you can? Building and submitting a sitemap takes five seconds.

Google “xml sitemap creators” and download yourself an xml sitemap. Take this file and upload it to the root directory of your server. Some would debate an HTML sitemap does you no good. I’d argue otherwise. Why not? It takes another five minutes to do it. Include a link to the HTML sitemap on your footer or navigation menu. What’s the worst that can happen? Absolutely nothing!

Beware of scams that charge you to submit to 4,545,897 different search engines. None of that matters as long as you submit to Google, Yahoo and Bing, the big three which make up close to 90% of the search engine user market share. If the three have you indexed, it’s just a matter of time before the 4,545,894 others will as well.

Each of the major search engines have instructions on how to submit your sitemap to them. When in doubt, Google “how to __ “. The process is relatively easy and straightforward.

Submitting a sitemap to search engines is not a mandatory step, but because it doesn’t take long and the rewards are so much more significant, I highly recommend you proceed with this task. I’d be more concerned and recommend this as a mandatory step if your website wasn’t content heavy and highly optimized.

Since this is a one and done business model, you don’t have to keep updating your sitemap. However, for those who have websites and blogs that are updated frequently, a BIG inherent challenge that you face is that your sitemap is not automatically updated each time you add new content. I have found a solution to this BIG problem which I talk about on my blog in more depth. Just search for the topic and you will find it.

Once your website has been submitted to search engines, give it some time to soak and gain traction on search results. Search engines take their sweet time in evaluating, trusting and indexing or ranking websites.

While they do this, take the opportunity to put together a digital product for sale and distribution through your website or blog. Having your own product is not a mandatory step in this business model, but is one that I am highly in favor of that I use in most of my niche content websites.

Having your own product guarantees that you have something to sell, and not rely so much on affiliate programs that you have very little to no control over. Your product can be as simple as an eBook, online video series, hard DVDs, or anything else for that matter. You can either create this yourself, or outsource the process. As long as the product is quality and delivers value, you will be just fine while selling it.

Distributing digital products is also very easy. There are turnkey platforms available such as ClickBank that will streamline this process for you quickly and easily.

Because a niche content website model is a one and done model, a newsletter series is important to capture your visitor’s email addresses, build relationships with them automatically over time, and push your digital product and affiliate products for sale.

Draft a 10 to 12 issue newsletter series that is brief in nature but delivers high value to your readers by including some tips, strategies, educational facts, etc. Entice them to sign up for your newsletter by promising a free 12 week email course, free daily tips for two weeks or something similar in nature.

For example, have a look at this Bamboo Plant Care niche website I developed. Notice the email capture box on the right side? Notice how it offers a free Mini Course? Scroll a bit below and you will find that digital product I mentioned above. Now click on any other page of this website other than the homepage and notice the ads on the left and right columns?

Scroll to the footer and notice the Donation button? This is a highly optimized niche website that generates free, organic search engine traffic and monetizes that traffic through advertisement, digital product sales, donations and affiliate sales (affiliate links are embedded within the various webpages and newsletter series).

Once your visitors have signed up for your newsletter, course, etc, you have your chance to wow them with free information that builds relationship and trust. You can then push your product and other affiliate products in latter issues. If you do this step right, your visitors will already be presold, or warmed up for your offer. It will be that much easier to execute the sale when the offer comes around.

Right about now your website should be indexed, or relatively close to it. You will start getting one or two visitors every few weeks, or even months. Yes, the progression is very slow initially until you kick off marketing initiatives (discussed below).

Now is the time to sign up for advertising platforms such as Google Adsense. It takes time to get accepted into their program, and you want to be ready to slap ads on your website once it’s ready for it. Sign up early and let the platforms take their time to get back to you. The ads you saw on the website above were Google Adsense Ads.

This is how I usually kick-off my marketing campaign. Directory submissions are simple to execute, and one way to quickly build some back links to your website to stabilize its place in search engine indexes.

I recommend using a submission tool or a paid service to expedite this process and submit to hundreds of directories over time. Don’t overpay for this services. It’s not expensive and has become a commodity today. Check out my blog for more info on this.

Don’t submit to a thousand and one directories all at the same time either. You need to spread out your link building efforts over time to appear as natural as possible to search engines.

If you are not going to do anything else after you build your niche website, make sure you engage in article marketing to ensure each of your webpages is indexed with search engines. This is also a good way to start building back links not only to your home page, but also to each individual webpage within your website (a concept called DEEP linking).

Here is what has worked for me very well each time. Instead of the age-old advice of linking to your home page using anchor text, link instead to a webpage within your website using anchor text that is relevant to that specific webpage.

For example, say you have 35 webpages, create 35 articles and submit them to a top article directory like Ezinearticles. Make sure each article is linked back to one of the 35 pages on your website. When you’re done, each webpage on your website should have at least one back link to it from a top article marketing directory.

As far as anchor text is concerned, say you have a website on Kitchen Cabinets, and one of the webpages is about bamboo cabinets, make sure that the article that links back to this webpage has the phrase bamboo cabinets in the anchor text link.

This step is optional, but if executed can quickly build a ton more back links to your website, therefore further solidifying your place in search indexes.

You can either manually bookmark several pages of your website, or use one of many automated tools available online that not only bookmark quicker, but can also bookmark on several social bookmarking websites at once.

This strategy can be very powerful if used the right way and spaced out over time. Your marketing efforts must look natural to search engines, so take your time. The more you rush, the more you will raise a red flag.

After you execute the steps above over the course of a couple months, your website should be ripe at the point where it is ready to be monetized. It is just a matter of time before traffic starts picking up, so take the time now to implement monetization methods that you are comfortable with. You can always tweak and experiment over time so do not be afraid to try a combination of various methods.

Personally, a killer combination that has worked very well for me on all my niche websites is the following: contextual ads, private placement ads, sales of my own digital products, affiliate marketing, donations. Yes, I do get trickles coming in from kind souls who enjoy the material on my websites.

Monetization is a heavy topic and one that I will discuss in an entirely separate series of discussions.

There is much more you can do depending on your appetite, capacity and interest level. The steps above however as sufficient to get your website to a point where it can deliver a decent amount of passive income on a residual basis.

When your website gets to that point, you will have a bona fide income producing asset on hand, one that has a value and can be sold or kept to generate cash flow. In fact, I recently sold one of my niche websites. The website was generating a consistent $800 a month or $9,600 a year.

I sold my website for around $28,000, or 3 times the annual earnings. As you can imagine, the more your income producing asset’s annual earnings, the more money you can demand when you sell it, a concept call multiple of earnings. In this case, I sold my website at a multiple of 3 ($9,600 times 3 = $28,800).

In my next post, I will attempt to take one of my niche content websites and dissect it so that I can discuss each of the points mentioned above in more detail and share with you the results of each step.

Of all my side gigs back then and now, this is a topic I am extremely passionate about because this is how I generate most of my income online today. Niche content websites are also the reason I laid off the pedal on real estate investing. The ROI is simply much more, with almost no down side to it.

From my perspective, why fork out cash and expose part of your investment to risk when both can be avoided by generating passive income from niche websites online? I invite you to join my passion and read more about this topic on my blog.

For now, I’d love to hear your questions about any of the material discussed above. What would you like to see covered in more detail? What is missing from the recipe above? Some Sugar? Salt?

Sunil
Building

Sunil is a serial “side gig-preneur” who resorted to the Internet despite being in a comfortable and successful career paying a healthy six figure salary. His Extra Money Blog discusses entrepreneurship, personal finance, and how successful and hard working professionals can get more out of life, whether financial abundance, more freedom of choice, or the flexibility to live life on their own terms. You can read more of his work at: www.easyextramoneyonline.com/blog

Mis diez métodos para ganar dinero en Internet

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The following article details my personal top 10 methods to make money from the Internet.

What makes this list unique is it’s based entirely on the methods I have personally used, so I can reveal to you what I did and what my results were. Bear in mind these methods represent ten years of working online, so I do not do all of them presently. At one point in my career however they were an income stream, and are still viable options for you.

This is not an all inclusive list, which means there are plenty of other ways you can make money, no doubt many of which are potentially much more profitable or better choices for your own situation. As a result you shouldn’t base your decisions on what methods you use solely on this list. Do your research and include this article as one resource.

This list isn’t strictly ordered based on my preferences from top to bottom. What I’ve done is listed the different things I did in a chronology of time of when I did them. It’s no coincidence however that as we get closer to the present (the end of the list), the more I personally like the method, and hence still use it. Over the years I made changes to how I made money in order to get closer to what I really wanted from my business.

To help you understand what I was striving for, here are my main criteria when deciding what methods I use to make money online with. Bear in mind certain options only became available as a result of previous experience. Some things you can only do once you’ve done other things because you build on what you have done before.

In a nutshell, this is the criteria I concluded are important to me -

Can you make a solid profit margin?

As you will see in a moment when I reveal my top ten methods, some income streams have very slim margins, which means you must push through a lot of volume in order to make significant income. While not always the case, in most situations to sell more requires more work, more resources and generally more of everything, which results in violation of my next rule…

Can you maintain the income with minimal labour and/or is it easy to outsource?

I look for income streams that do not require significant amounts of work to maintain. If I need to drastically increase the amount of product I sell or customers I attract to make good money, and that requires more of my own time to achieve, or cannot be easily outsourced to others (it often increases your labor just to organize outsourcers, so don’t assume outsourcing is a magic solution), that’s not the method for me.

Is there potential to scale?

As per the previous point, often the logistics of growth makes a method unappealing to me, however I do want the income streams I go after to have the potential to scale, and scale big. This means if you do discover something that makes you money, the possibility to grow it to a life changing amount of money is a reality, and you understand how this can happen.

Is there passive income potential?

In most cases I prefer something that is more potentially passive than potentially scalable. Obviously it’s great to have everything, but given the choice I prefer income streams that just work and can be automated so you can do other things. You have to be careful to manage your desire to scale something with your desire to make it passive. Sometimes less is more because less gives you freedom.

Can you create a sellable asset?

The final point is really important to me because I know that my interest tends to fluctuate. Every five years or so I feel like moving on to something new and leaving my main project. In the case of business, I want to ensure that there is a profitable exit strategy. The better you meet the previous criteria (profit margin, automated, scaleable and passive), the more money you can make when it is time to sell.

I’ve written before about my quest for the holy trinity of a business model, one that delivers what I consider the three most important outcomes from a business –

You make significant PROFITThe income can be made as close to PASSIVE as possibleYou have PASSION about some aspect of the business

Or phrased another way, my business should enable the following -

Consistent IncomeFree Time (thanks to income automation, business model simplicity or large capital gain)Meaning and Purpose (development of your passion and reason for being on this planet)

So now you know my main criteria that has driven me to test different income streams over the past decade. Now let me introduce you to exactly what those income streams are…

During my pre-teen and early teenage years I went from playing with Transformers, GI-Joe and LEGO, to playing Nintendo, Sega and Gameboy. Eventually I added the card game Magic: The Gathering to the mix at about 16 years of age. All of these things were passions for me at various stages of growing up, but one thing remained consistent throughout each stage; I traded and sold toys and games I no longer wanted to make extra cash.

In Brisbane where I live, before the Internet there was a newspaper called the Trading Post that was published every two weeks. It was an aftermarket for pretty much everything. Whenever I grew tired of a game or a toy I’d sell it via the Trading Post, usually in an effort to make enough money to buy the new toy or game I had in my sights.

Eventually the Internet came along and the Trading Post no longer commanded the secondhand market like it once did (though it did successfully transition online). It quickly became clear that eBay was the winner when it came to secondhand commerce online. As a result my first experience making any money from the Internet was selling old games, toys and electronics on eBay.

EBay is still I believe the best way to gain experience making money from the Internet for two reasons -

You are pretty much guaranteed to make some kind of sale and thus experience a transactionEBay has the traffic, so you don’t have to worry about marketing your product beyond creating a good listing, the eye-balls are already there

These two reasons make eBay a great first stop because you will learn how to list something for sale online, how to take money (possibly your first experience with PayPal) and about the importance of things like titles and copywriting, if you spend the time to study how to make your eBay listings convert better.

The best thing about eBay – the abundant traffic – is also the worst thing. Barriers to entry are low on eBay, meaning competition is fierce. When competition is fierce, profit margin is slim. Unless you can find some form of competitive advantage through your supply chain, how you create listings, or you have a means to increase volume, you’re not going retire rich thanks to eBay.

I spent quite a bit of time studying eBay, both as a business model and as a means to capture new customers because of how much buying traffic is there. There is no doubt that eBay is a fantastic website that represents a huge potential to make money, but in my case I wasn’t keen to build my business there, it didn’t match enough of my criteria.

However eBay is a fantastic way to make quick money, even just as a way to turn your old items into cash to start a new online venture. If you’re brand new to Internet marketing and you don’t know your PayPal’s from your Clickbanks, or your PPC from your SEO, eBay is definitely a great place to learn some basics.

The card game Magic: The Gathering was a big part of my life from the end of highschool to the beginning of university. Although initially I was just a casual player and then tournament player, I quickly became a card trader and really enjoyed the wheeling and dealing. Although my interest in playing the game wained, most of my early projects online were connected with the game.

Before having my own website, I spent time reading websites, newsgroups, bulletin boards and forums about the game, and eventually started trading online. Back before search engines were any good most of my time was spent in particular Magic newsgroups, some that talked strategy, and some that were focused specifically on trading and/or buying and selling cards.

I managed to make spare change selling my cards through these sites. The main reason I could make any money was because I would win cards in tournaments, hence I had a supply source that would result in a good profit margin. Of course this wasn’t sustainable unless I kept placing well in tournaments, nor was it really scalable unless I started buying in cards from other sources.

I stopped using this method once I started my own card game site (more on this below), however I still believe niche collectables, particularly in a market that you really love, is a fantastic starting point to gain experience making money online. Like eBay you can make money selling secondhand items in community sites if you can find a way to source product at cost or below. It’s not a model that has much margin so again the challenge is to scale if you want to make significant profit.

My first successful website was about the card game Magic: The Gathering. At first the site was just a hobby with articles written by me and a few friends. Eventually as traffic grew I began making some money with the site.

Since I was already a card trader it made sense that my Magic site have a Magic card store. At first I stocked the website with my own cards, and eventually added retail “sealed” (unopened packs of cards) by buying product at wholesale from a company in Sydney.

It was a very simple card shop made up of text listings of the cards I had for sale, the quantity available and the cost per card or per pack. I maintained the inventory myself from my room, sorting and listing cards online by hand using plain text. I didn’t use any software and most of the payments I received back then was via check or money order in the mail. Some kids would even send money and even coins (!) in the mail to pay for their purchase.

My business did well enough, although the manual labor was intense. Maintaining inventory lists, packing cards into envelopes and daily trips to the post office was not always the most fun way to spend my time, though I did enjoy having my own little business while in university.

Unfortunately my store was hit by credit card fraud when I foolishly sold a significant amount of product to an unknown person in Thailand. This experience was enough for me to decide that I had had enough of running a Magic shop and it was time to move on. You can read about the credit card fraud experience here – Yaro Starak Timeline – Part 2

My first three experiences of making money from the Internet all involve some kind of physical product. Online commerce obviously represents a huge opportunity to make money online, and having your own product or a passion for a product that you can source can lead to big profits.

You can sell product from your own website store, via community sites and classifieds (like Craigslist) and of course eBay and collectively make good money. The challenge, like with any business, is defining what is your competitive advantage and can you come up with a model that meets your needs. For me selling physical product was a great proving ground, but I eventually learned that profiting from information was a preferable model if I wanted to meet my aforementioned business goals.

I’ll leave it in your hands to decide whether physical commerce is the way to go for your situation.

Once my card game site was successful I began researching how to make money from it. I sold cards initially because I already knew there was a market for that and I had the cards, but I was also aware that if I had an audience I could charge sponsors money to advertise to them.

Thus began my love affair with banner advertising.

Although challenging at times to find sponsors, I was quickly able to bring in several hundred dollars per month in advertising revenue by directly approaching online companies who I considered good targets for my readership. I emailed them and asked if they would like to pay a monthly fee to place a banner on my site. Most said no, but some said yes and eventually I had a couple of loyal sponsors.

Banner income would prove very reliable over time as long as I continued to do whatever I did to maintain and build a readership. This has continued today, where several sponsors pay a fee to advertise their products and services to you, the reader of this website.

Banner advertising, when set up using a system like I presently use, can be very hands off – in fact for me it’s entirely passive – assuming there is an audience that the sponsors benefit from advertising to. It’s difficult to make loads and loads of money just from banners unless you have significant traffic, but it is easy enough to make some money from it and once you do, it generally proves very reliable unless you stop updating your website.

I’d recommend this method to you if you have some kind of content based site or a community site that attracts enough traffic to make it worthwhile for sponsors. The best thing about banners is that they don’t have to replace any other income method you use, you can use this income stream in tandem with others.

At one stage early in my career when my online income wasn’t consistent, I was part of a business grant program run by the Australian government designed to assist entrepreneurs with money to pay for life’s necessities so you can focus on growing your business. The idea is that when your business is successful you will eventually hire people and pay taxes, thus the government reaps a return on the investment.

The grant ran for 12 months and I was under the assumption (incorrectly) that I had to show consistent income growth in order to maintain my qualification for the program. My income at the time always suffered a downturn around Christmas/Summer in Australia. To combat this problem I decided to teach English face-to-face with people in Brisbane to hopefully boost my reportable income.

To advertise my tutoring service I marketed using posters offline and eventually set up a website and marketed on classified sites as well. I charged $15 an hour and eventually had a few Korean clients. This idea eventually ballooned into a full on English school with a real world premises that I managed for eight months before closing down. It turned out to be an experiment that taught me I much preferred online business to bricks and mortar.

My English tutoring days were short lived, but that doesn’t mean selling some kind of service that you personally deliver isn’t still a viable option. The Internet is a fantastic place to market your services for free. Similar to what I talked about in the first three points, you can use online community sites, classified, forums and your own website to market your service.

The downside with this model is that you are still trading hours for dollars, which is a violation of my holy trinity concept. It’s not necessarily the worst option – and many people enjoy the life of a high-paid consultant very much – but it does have the inherent limitation that a service is not replicable unless you personally do it yourself or hire people to do it for you, both activities that take time and/or resources.

If you are good at something and enjoy helping/teaching/working on other people’s projects, selling what you do online is worth considering.

My next big success after my card game site was an online proofreading business. For this business I wanted to focus on selling something that did not require either my own labor or sourcing some kind of physical product.

The business began in very simple fashion. I created the website personally myself and advertised two services – English proofreading and language translation services. I knew how to find contract proofreaders and also had access to an online database of language translators. When a job came through I’d organize a quote, slap on a margin for myself and then return the quote to the client.

Over the years I heavily refined this business. I brought on an assistant, simplified the services, cemented a pricing model and learned what methods of marketing brought in the best type of client. The end result was a full time income for me and barely a few hours of work to maintain it.

This was the first time I found a business that met all my major criteria – except one – I really wasn’t that passionate about the industry. Initially I enjoyed being the entrepreneur, the thrill of making money and automating the business as much as I could, but after a few years my passion wained. I eventually sold the business, earning a nice payday in the process, making this one of my most personally gratifying projects.

Selling a service is a real option for making money online. The challenge is sourcing good people to do the work, learning what specific offer to make to the market, how to differentiate yourself so you earn good margins, how to market what you offer and how to automate the entire process so it becomes a passive income stream.

For a brief period on my blog I invited people to submit their product, service or website for a paid review. This means they pay a fee (for my site it was $250) and I would write an article about whatever they submitted. I would not accept just anything for review, I had to see an angle that made for relevant content for my audience. Nor was a paid review a promise that I would write positively about the subject – I would highlight both good and bad points.

Initially I didn’t mind writing paid reviews as the income was pretty good in terms of how long it would take and how much I earned. I could make as much as $250 an hour, which was great at first, but as my motivation focused more on freedom and less on money, even this became a poor incentive. Plus I never did like that I was told what to write about rather than choosing subjects I enjoyed.

The challenge for you, if this method is relevant to your growth stage, is to create a website where you can command a price for paid reviews that makes it worth your time. Until your traffic is significant, charging more than $50 for a review is not realistic, so you need to build your website asset first.

As my blog audience grew I began to test a method of making money I was very interested in – affiliate marketing. My first test proved positive, though initially I was disappointed that of my readership of 500 or so people (at the time), I could only sell one or two products, making $20 commission each. It wasn’t retirement money, but it was a start.

Affiliate income has gone on to become my second highest source of income in recent years, thanks in part to the increase in my audience reach. By combining my blog and email newsletter I can reach thousands of people with just one piece of content. By testing different products and recommending things I personally use myself, I’ve been able to earn as much as $50,000 in commissions selling just one product.

Affiliate marketing is possibly the single best way to make a living online because it is so hands off, can be automated easily enough and can deliver some incredible profit margins. It’s especially good when you can use affiliate marketing to recommend things in areas you are personally interested in – for example you can make money simply writing a review of a book you really wanted to read anyway and you get paid for doing what you love.

The challenge for you is figuring out what market(s) to enter, building an audience and maintaining relationships with your readers so they trust what you tell them. If you know something that other people want to know and you are prepared to share that information, you could be looking at a fairly lucrative affiliate opportunity.

The single most profitable income stream I have ever developed is selling my own information products. If you are a long time follower of my work you know I have created courses on how to make money with blogs and membership sites. I also have several reports, an ebook and new products on the way.

The profit margins on information products is significant, especially as you can earn money for content you created years ago. Technology makes selling information online relatively easy to automate, once you get through the learning curve. If you focus on areas you are passionate about you can build expertise and leverage that trust and credibility to make sales of your products. Best of all, all of this can happen while you sleep, once you have built the machine to do it for you.

I personally enjoy teaching, so creating my products like Blog Mastermind though hard work, was an enjoyable process. Once the course was created I continued to sell it year after year to people new to the industry who want to learn how to make money with blogs.

Like with affiliate marketing, your potential to succeed selling information products rests on your ability to identify market needs, tap into audiences looking for this information and then give them what they want. There are plenty of subtleties and things to learn about, but thankfully there is plenty of guidance out there too. Digging into the archives of this blog you are reading now and downloading my free reports – The Blog Profits Blueprint and Membership Site Masterplan are fantastic starting points if you want more help.

I’ll end this article with something I only recently did – offer high end coaching to a select group of clients who had to apply to work with me. My program cost between $5,000 and $10,000 and I turned away more people than I accepted. This was deliberate as I knew working one-on-one with people is not something I can do with many people or I will use up all my time. However I was keen to help certain people who were in the right position so I could learn more about the challenges they face.

Private coaching, like consulting, is another situation where you trade time for dollars, but in terms of your hourly pay rate it is hard to find a higher paying “job”. Of course you don’t have to start off charging thousands of dollars. Depending on your expertise and what kind of outcome you help people achieve, will determine how much you can charge. Offering coaching for $100 per session is not out of reach for most people, and that’s not a bad starting rate if you are looking to build up your experience through helping others closely.

Again the Internet is by far the easiest and most affordable tool to attract coaching clients. In many cases you can add private coaching to many of the other methods I listed above, including selling info products you create, affiliate products, sponsorship banners and physical products.

In my case progressing through these various methods, figuring out what I actually want from a business and then combining different methods to maximize my income and personal satisfaction has worked the best.

I recommend you follow a similar path to build your own business. Figure out what you like using the options above and other resources online, begin testing to see what works and learn more about what you enjoy, and keep at it until you find what “floats your boat” and is incredibly profitable too.

Good luck!

Yaro Starak
Internet Entrepreneur

Yaro Starak is the founder of Entrepreneurs-Journey, has blogged for more than five years and earned his living from the Internet for more than ten years. You can follow Yaro on Twitter and see him in action at Yaro.TV.

¿Cuánto dinero necesita para iniciar su propio producto base de negocio?

Voy a salir y decir: usted necesita dinero para iniciar su propio negocio basado en el producto. Un montón de dinero.

Ciertamente no quiero aplastar sueños de cualquier persona o disuadirles inicie su propia empresa, pero si desea iniciar una compañía basada en el producto, es necesario tener dinero para invertir en su negocio.

Si piensas conservadora que necesite US$ 25.000 para su negocio, sólo seguir adelante y doble. Tener líquido de 50.000 dólares para el proyecto.  Vale la pena repetir que es imperativo que ejecute los números por lo que no se pasar a su empresa sin cualquier apariencia de los riesgos financieros.

Cuando iniciamos nuestra empresa bolso, el encanto y la suerte, tuvimos la suerte que tuvimos ahorros y fondos de jubilación para salir de. Tengo este prefacio y decir que casi puedo sentir la financieramente conservador querer dejar de leer esta entrada de blog porque probablemente están pensando que era irresponsable.  Como empresario, vivo con riesgo y casi prosperar en él. Podemos tener otro debate sobre si tirando mi dinero de un fondo de retiro fue un acierto o no. Respuesta concisa: mi espíritu empresarial, sí, era bien vale la pena el riesgo.

Con un negocio basado en el producto, hay muchas variables que hay que tener en cuenta antes de saltar en solo y empezar a crear. Estas cifras realmente deben estudiarse con antelación, así puede asegurarse de que tiene suficiente capital para sacar su producto en público antes de quedarse sin dinero.

Dinero para la creación de empresa

Dinero para la legalidad de una empresa.Dinero para licencias de negocios, licencias de exportación/importación y cualquier otra licencia especial. Por ejemplo, importamos pieles exóticas para bolsos que necesitan una licencia por piel llamado un CITES (Convención sobre comercio internacional de especies en peligro de extinción). También tuvimos que dispone de una licencia especial que estaba disponible en el Servicio de vida silvestre & de pescado de nosotros.Dinero para poner en el Banco al iniciar la cuenta de empresa. También podría ser un acierto para poner una cantidad substancial en la cuenta de banco, por lo que el Banco puede controlar la actividad y posiblemente darle una línea de crédito después de un período de tiempo.

Dinero para investigación y desarrollo (R & D)

Si no estás con experiencia con el software de procesamiento de equipo, necesita contratar un Diseñador para traducir sus diseños en papel.  Si va a realizar un producto único, tendrá rondas y rondas de correcciones que finalmente la muestra perfecta. A veces un fabricante muestra cargará cada ronda de muestras. Negociar este proceso, por lo que no se le cobrará cada vez. He visto algunas muestras tomar por lo menos diez iteraciones antes de que sea ni remotamente cerca al producto terminado.Si necesita trabajar con artesanos, asegúrese de que rellenar esta sección con más dinero, como pagarán por su experiencia.Honorarios de molde. Si necesita una parte o pieza que el fabricante de fábrica o muestra no tiene, tendrá que pagar una cuota de molde personalizado.  Por lo menos, una vez hecho el molde, poseen y si decide forma parte de su fábrica o muestra el fabricante, asegúrese de que tener el molde con usted.

Dinero para Marketing

Dinero para la creación del logotipo y sitio Web creación.Dinero para tarjetas de visita y otros marketing divulgación-postales, hojas de línea y folletos.Dinero para fotos profesionales de su producto. Por favor, no escatima en esto. Un fantástico frente a una foto mediocre puede ser la diferencia entre obtener una cita con un comprador clave y no obtener una cita.

Dinero para ganar dinero

Sí, puede enviar mensajes de correo electrónico de solicitud y golpear los teléfonos duros tratar de vender su producto. Pero tener un impacto más fuerte, insto a Mis clientes o ferias o a viajar y hacer citas individuales con sus minoristas de sueño.  Siempre he pensado que, al realizar el viaje para reunirse con un cliente importante, prestar mucha más atención a mí porque saben que he invertido el tiempo y el dinero para llegar a ellos.  Obtendrá su atención indivisa frente tratando de jockey con otras empresas en una feria comercial, o peor aún, ellos no devolver a sus mensajes de correo electrónico o llamadas telefónicas. Dinero para invertir en muestras para enviar a los clientes potenciales, para la difusión de la prensa, salas de exposición o vendedores itinerantes.

Dinero para la producción

La parte más emocionante para mí estaba recibiendo un nuevo orden. Sería muy emocionado durante unos diez minutos y, a continuación, vaya al modo de: cómo producir en esto? ¿Sería de dónde proviene el dinero para la producción?Generalmente cuando realiza un pedido con su fábrica, no puede ser de sólo 10 o 100 unidades. Hay mínimos que deben cumplir con las fábricas, aunque la orden de compra del cliente puede ser sólo de 10.000 dólares, puede costar $20.000 debido a requisitos de fábrica.Retirar mi último mensaje titulado, lo que necesita para saber antes de fabricación su primer producto, donde discutir donde hemos cometido un error crítico con uno de nuestros clientes.Fondos para contratar una empresa de inspección de terceros o mejor aún, organizar estar presente en la fábrica antes de enviar su primer pedido.

Dinero para ayuda

Funcionamiento de un negocio toma mucho tiempo. En general, antes de que una empresa obtiene tracción, es generalmente sólo el propietario o propietarios hacer todo el trabajo. Si la máquina de fax necesita nuevo tóner: tienes que cambiarlo. Si hay un depósito a realizarse, se debe ejecutar al Banco. Si necesita cambiar una propuesta para un cliente, debe bloquear un par de horas para hacerlo. El punto es que es sólo de usted. Si tienes pasantes, genial. Pueden ayudar con la labor de CoroCoro, pero puede que desee considerar contratar algunos expertos si tiene el presupuesto para ello. Apoyo firmemente contratar consultores externos para comercialización-SEO y expertos en marketing tradicionales, una empresa de relaciones públicas para obtener su negocio notado y un entrenador de negocios o mentor que le guiarán.

Dinero para año 2

Si vuela de 1 año por y han hecho un par de ventas, pero no todavía en negro, debe infundir su empresa con más capital de trabajo. Puede tomar hasta tres años o más apoyo a su empresa y es esencial que tengan esos líquido de fondos para su empresa pueda echar raíces y prosperar.

La creación de un producto físico requiere una idea y una enorme cantidad de tiempo, recursos y compromiso.  Es increíblemente gratificante ver un producto tangible que alguna vez fue un pensamiento ahora creado en un objeto físico. Sólo asegúrese de ejecutar los números y están preparados para cualquier ocultos los costos que aparecerá.

Christine Syquia

Christine Syquia consulta nuevos y establecidos de diseñadores de moda con sus líneas. Comenzó a un sitio de membresía y recientemente terminó su libro - la Guía de la a la z para iniciar una empresa de accesorio. Además de trabajar con diseñadores, Christine goza también de trabajar con empresas locales como un consultor de negocios y expansión en Santa Monica, California, donde vive.

Cómo saber si su nicho tiene suficiente demanda para ser rentables

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I created my first infoproduct way back in 1997. It was for a very small and specialized niche. Since then, that little ebook has sold over SEVEN HUNDRED copies. Even today, it sells a few every month – with no effort at all.

That didn’t happen because I was smart – but because I was lucky. Very lucky.

Intuitively I had picked a product that was in high demand by the target audience. One they simply had to have because it offered the solution to a pressing problem that couldn’t be solved in any other way.

Few information marketers today have the luxury of taking such a chance with their product creation, especially now when over-looked niches with little competition are almost non-existent. More than ever before, anyone venturing into a new niche must be able to do one thing accurately and well in order to succeed.

In another post, I wrote about the link between passion and entrepreneurial success. I explained how pursuing my passion for writing led to developing an information business that’s built on creating content and presenting information in a format that is valuable and useful to my clients.

If you read that article, it might give the impression that all one needs in order to become successful is to tap into your own passion, and then jump right in to build a business around it. But that approach won’t work every time. In fact, it may well be risky and dangerous to try that.

Because while it may be exciting and fun (at least for a while), blindly chasing your passion is not a formula for high achievement – unless it also meets one other criterion.

You must learn to correctly identify desire and assess demand.

Every entrepreneur must learn to do this well. No matter how passionate you are about it, no matter what niche you plan to enter, what product or service you plan to create, what offer or price you are thinking about, your idea must first pass the acid test – which is the answer to this question:

There are three possible answers.

1. Nobody – in which case, you probably don’t have a market or a viable business that can be launched around it.

2. A few people – which means you’ll have to take a closer look to see if that alone is enough to give you a chance at building something of value.

3. A lot of people who are eager to buy - which is the ideal substrate to build a business upon and succeed massively, quickly and easily.

You want a hungry crowd of prospective buyers who are eagerly, even desperately seeking to resolve a problem that you have the solution for – and are able and willing to spend their money buying that solution from you.

In my first infoproduct venture, this happy situation existed quite serendipitously. So I succeeded at it. Today, any new venture I embark upon follows a period of analysis and research to find out whether or not my passion has an echo in the hearts and minds of my target audience.

Is there a way to find out if demand exists, and if there is enough desire for what you are offering your target market?

Yes. And the good news is that there are repeatable processes you can adopt to carry out this research in your own business.

Here are three ways to find out:

1. Ask - Conducting surveys or focus groups is a time-tested approach to evaluating the needs of a potential market. If you have a database of prospects like an email list or readership of your blog or past customers, you could poll them to see if enough interest exists in a product or service you plan to launch.

2. Observe - If you’re new to a niche, or don’t have the resources available to conduct complex surveys, you may get the same results from careful and analytical observation of how people behave. What do they read, watch and talk about? What websites, blogs and content do they consume? What do they buy and from whom? How much do they pay for it? Why? The answers can be insightful.

3. Research - You can add more information to your analysis by conducting formal research into the psychographics of your ideal market as well. Industry reports and trend analysis can indicate the direction a market is moving in. Major shifts can be sensed well in advance if you can draw intelligent inferences from data that’s freely available online.

But even the best study will not be able to tell you conclusively how things will turn out. You still have to take a leap of faith, make a judgment call and trust your gut instinct to lead you along the right path. As you do this more often and gain experience from past mistakes, you’ll grow more comfortable making these choices after a study of the ground realities.

Is there a way to make this a little easier? Maybe. I’ll share some questions that I ask myself (and find answers to) before making a decision about whether or not to go ahead with a plan or project.

As amazing as it may seem, the vast majority of online entrepreneurs, including some who run very profitable businesses, will be hard pressed to clearly define who their ideal prospects are.

I used to function on this level for many years, until a mentor taught me the vital importance of getting to know my audience better. The steps outlined below helped enhance the value I’m now able to provide customers in my information business – because it helps understand their needs better. It will help you do the same.

The simple answer is:

Anyone who isn’t yet at the point to which your product or service can take them – but wants to be there.

That’s a broad and very generic answer which only serves as a starting point. As you dig deeper into the following steps to better understand your ideal prospect, you’ll uncover more information including the demographic and psychologic profile of your best customers.

Here are some questions to get you started on your research:

What kind of buyer does your business target?What age and gender are they?Which geographical area are they from?Where do they work, and what do they do at their job?How much do they earn?What is their level of education?Where do they hang out and socialize?What kind of things do they read, watch or listen to frequently?

These are just some of the questions that will help you understand the mindset, attitudes and environment in which your prospects currently exist. And to do a great job of delivering the right kind of value to your customers, you need to know even more.

What problems keep them awake at night?What dreams do they have for the future?What things are they running away from in their lives?What things are they running towards?

You must be able to get into their minds, and understand the way they think and feel about things – including your product or service.

That is the key to identifying the reasons why they may (or may not) want to buy from you… and in turn, this knowledge will guard you against making the wrong choices about which niche to enter and dominate.

When you’re armed with this information, you too will be able to set up an information business in a tiny niche and have it bring in a steady income over many years – because you’ll be serving a market that desires your product, and wants it badly enough to spend money on it.

The old adage is just as true of business as of life: “He who tries to please all, pleases none!”

That’s why it is just as important to find out who is NOT your prospect, as it is to identify your ideal prospects. There are two reasons for this.

1. You avoid wasting marketing dollars and precious time or energy going after the wrong audience.

2. You can tweak or modify your offer to become desirable to this audience if you can identify WHY they are not interested.

Both matter. Equally. One without the other will make you under-perform.

That’s what my own experience working on an information business for many years has taught. In an ideal world, you will be able to link up your passion to an existing need around your business, and then use that positive energy to build and grow your venture, effortlessly getting past all hurdles and obstacles to succeed.

And while there are some business coaches who argue that passion doesn’t quite matter if you have picked the right market, I tend to disagree. True, you may build a profitable venture that’s based purely on market demand. But in the end, if you are engaged upon something that you can’t put your heart into, then everything that you do becomes a chore rather than a joy.

What do you think? Go on and share your thoughts in the comments below

Dr Mani

Dr. Mani Sivasubramanian is an author, webmaster, publisher, writer, Internet infopreneur, social entrepreneur and pediatric heart surgeon. He uses his Internet infopreneur business to fund heart surgery for under-privileged children. Creating and selling info-products and teaching others how to do it has led him on an exciting entrepreneurial journey - one that has healed 75 little hearts, with many more to follow. He has been named as one of Seth Godin's '99 Purple Cows' for innovative and remarkable marketing, and FAST COMPANY magazine has featured his purpose-driven approach to online business.